In 2015, I moved to Pakistan from England. My childhood cook returned to work for me after the 12 years that I was away, and together with my driver I started training them how to look after my rooftop garden and spa. Gradually we came up with organic solutions to replace all plastic groceries, and began developing, testing and appreciating the art of plant-based household goods.
Jasmine is Pakistan's national flower, it loves the clay soil that is typical for Lahore, the city where we set up Psyjov. This creative gardening studio, spa and kitchen became the space where I could really let my creativity flow, but truly the collaboration and care that came from community work, was where we began to excel in our practise.
We now plan to continue experimenting and developing customised skincare with love.
I am now giving workshops in Norway on soapmaking, as well as taking orders for custom soaps and flower essence. We wish to remain unbranded.